Nazdar's leadership team was recently interviewed on their success as a company adopting Artificial Intelligence (AI). Chief Commercial Officer Shaun Pan and Chief Information Officer Greg Rupp, shared how artificial intelligence is reshaping the company’s culture, innovation pipeline and everyday operations. Here some key highlights from the interview, out now with Specialist Printing Magazine, international industry publication.
AI as a Cultural Shift
Nazdar approached AI not just as a tool, but as a mindset. The company formed an AI Working Group that included every department, helping normalize AI use across the business. Employees are encouraged to see AI as a partner—and to “think AI first” before starting a task.
Responsible and Secure Adoption
With proprietary formulations and customer data to protect, Nazdar established a company-wide AI Policy, strengthened cybersecurity, and deployed secure versions of AI platforms. Training has been essential to help teams navigate the fast-evolving AI landscape.
Practical Early Wins
Some of Nazdar’s biggest early impacts came from everyday applications:
- Microsoft Copilot for transcription, insights and document summarizing
- AI-powered sales prospecting, cutting manual research and accelerating new business
- Generative tools in marketing to speed up content creation
These incremental improvements have created meaningful time savings and boosted productivity. As Greg Rupp shared, Nazdar is now focused on two key categories of AI:
personal productivity tools and game-changing AI that advances the company’s technology and IP.
Game-Changing Innovation
Nazdar’s R&D teams are using AI to support laboratory systems, accelerating product development with greater speed and precision.
On the commercial side, agentic AI is enabling fast, conversational equipment quote generation, improving customer experience and reducing bottlenecks.
Leadership Philosophy: Experiment and Learn
Nazdar’s AI Working Group has evolved into a cross-functional AI Steering Committee that guides strategy and future priorities. Leadership encourages experimentation—testing new tools, running small pilots, even failing fast—to stay ahead of the curve.
From trying Sora to building AI bots and mobile quoting apps, the team embraces a “try, learn, refine” approach.
A Long-Term Vision
Nazdar is committed to using AI as a strategic advantage—balancing innovation with responsibility and ensuring people remain central to every decision. The message: AI isn’t just the future; it’s a collaborative journey Nazdar is actively leading.
Read the full article from Specialist Printing Magazine here.