Bruce Ridge, Director of Technical Service at Nazdar, speaks to Lon Winters, Founder and Managing Director of Graphic Elephants in Elizabeth, Colorado. This interview is the latest in a series of articles intended to provide insight to the future of our industry from the perspective of members of Academy of Screen and Digital Printing Technologies.

Nazdar Ink Technologies is marking the ongoing success of InkAnswers with the launch of a brief new video explaining how this award-winning - and completely free of charge - Q&A service works.

In a perfect world every print job runs with ease. The same job runs the same the third time as it did the first and second time. In the real world problems arise that have people scratching their heads. How do you know if the problem is ink, substrate, equipment or a combination of constituents?

In this interview, Bruce Ridge, Director of Technical Service at Nazdar Ink Technologies discusses the future of the print industry with fellow Academy member, Tim Quinn, Consultant with Nazdar Consulting Services.

With so many to choose from, it can be difficult to determine which ink is the right one for any particular application.